Category: Side-Bar Video

What Separates Those Who Get Results From Those Who Just Wish For Them     Life is hard. Business is hard. Getting traction is hard. But here's the deal, being hard is just the price you have to pay to avoid a mediocre life and practice. Hard deters the uncommitted. You have your comfort zone and just beyond that is where things happen. Where do you want to be? I recently attended a conference and had a chance to hear Rachel Hollis speak. Rachel is best known for the book “Girl, Wash Your Face’. She comes out, music playing, people jumping up and down, and getting excited. Click on the video image below to watch.  Now at this point, there are two kinds of people...those who are jumping up…

Dr. Ginger Bratzel talks about building your practice on the right foundation.     Here's the deal. Extra training certifications or specialized equipment make you a more skilled dentist BUT it will never build your practice.  That’s not what patients put the most value on when accepting treatment. So what DO you need to focus on to grow your practice and attract more patients? It's about the connection to people's wants and needs that make you money. You are in the PEOPLE business, not the teeth business.  We bust the myths and talk about building your practice the wrong way. Click on the video image below to watch.  I got an email from a dentist’s wife that was concerned about their lack of treatment plan acceptance.  And then she…

The Power of the Telephone and How to Make the Best First Impression     The phone is a very powerful tool and is often a patient’s first impression of you and your practice. You only get one chance to make a good impression. One way to look at is, is that each phone conversation is like a round of speed dating. You know the scene from a funny movie. Ladies are seated at tables and eligible single guys sit down and introduce themselves. And they've only got 5 minutes to make a good impression, then they have to move on. When a prospective new patient calls your office, you're playing your own version of the speed dating game to find out if you make a connection or not. You…

Dr. Ginger Bratzel talks about deciding if you want to make a living or leave a legacy.     I want to share with you an insightful conversation I had with one of my clients recently. As a solo dentist for many years, he tried several different practice models. Some things were great in his practice and some were stressing him out. After 25 years in practice, he decided to change his focus. He made the big switch from status-quo to something more. His focus shifted way past profit margins, overhead and tax brackets. He gained a whole new perspective when money wasn’t the driving force behind his success. The problems and the glass ceiling he couldn't get through just disappeared. Click on the video image below to watch. …

Dr. Ginger Bratzel talks about choosing a price model for your practice that works best for you AND your patients.     The good news is there are a variety of types of dental practices to serve all kinds of patients. You can believe a practice model that services your patient pool, your community, and yourself well. We cover the pros and cons of each and how to know you're operating optimally. Each practice provides a collection of similar services...dentistry  But dependent on how you put them together and how you deliver them determines what kind of practice you have.  I think of it like you have an establishment that serves Mexican food.  You have a list of key ingredients like tortillas, beans, meat, and cheese.  And depending on how…