Business Lessons From Disney: Using Your Senses To Attract More Patients

Instinctively humans rely on their senses so make sure your office isn’t negatively affecting their first impression.

I’m coming you to live from Disneyland where I recently attended the D23 Expo.

As we were entering the park one morning, I got inspired to grab my camera right there on Main Street and send you a message. So I decided to shoot a special series: Business Lessons from Disney. By applying their business strategies you can get more patients, keep more patients, and increase your production.

If you’ve ever visited a Disney park you know you have to walk Main Street to get into the park. Where they are exciting all of your senses, sight, touch, sound, and smell to hype up your experience for what is coming.

The music is perfectly orchestrated to flow with the day. It is high energy early in the morning and gradually winds down to a softer beat as you are leaving at dark.  The sights: there are lots of colors and eye-catching buildings and rides.

And then they have the smells. It’s no accident they have bakeries and candy shops all along Main Street, where they actually direct the exhaust pipes into the streets so the smell just surrounds you and draws you in to buy the sweets.

This is where I got the inspiration for you, just like Disney, with your patients while they are entering your office. Smell is powerful. It is primitive. Animals react to smell in a split second. And so does an anxious patient!!!



Click on the video image below to watch.

Is your office visually appealing to patients who are seeing it for the first time? It is tidy and clean? And what about the smell? Dental smells is a big deal breaker.I’m sure you’ve heard of a commercial about being ‘nose blind’ to smells that you smell every day. You don’t smell your office the same way an outsider does. While most of the chemicals used for sterilization and treatment aren’t as noxious as they were in the past, you are still using lots of them for patient care.

I want you to go through these and update them if needed. There are many more modern options out there now to find nice smelling disinfectants. Your office doesn’t have to smell like a hospital. Give it a smell that feels homey. This will really help very subtly in giving your patients a more pleasant experience.

Have an outsider conduct a smell test, someone that isn’t in your office, preferably a female because they tend to be more sensitive to smell, and have them walk through and sniff around. It shouldn’t smell anything like a health care office in this age.

It’s a simple task such as this that will really take you a long way keeping new patients and increasing your acceptance rate without any extra work on your part.

In this video, you’ll learn about:

  • A lesson from Disney
  • The important role our senses play
  • To no longer be ‘nose blind’ in your office
Please take a few minutes and watch the video above– do it for you and for your practice.
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!
I wish you nothing but success,

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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit