Business Lessons From Disney: That’s Not My Job

How everyone in your practice, from top to bottom, can improve your patient’s experience.

When you are searching for inspiration to grow your dental practice, the obvious choice is to look at big companies who are blazing the trails to take notes from. I do this myself in growing my own business. And one of the best companies I have found to emulate is Disney.

I am a big fan of the company for a lot of reasons, one of which is they are a very successful company who strives to always ‘wow’ their customers and do it with a smile.

Disney is known for their ability to hire stellar employees with the ‘customer is always right mentality’ while doing it with a smile.

Customer service is imprinted into every employee from the trash collector to management. No job is beneath anyone or above anyone’s job title when it comes to creating the ultimate customer experience.

Click on the video image below to watch.

I showcase 3 real life incidences from Disney and how they took a problem and turned it into an opportunity to build customers of life for you to study and apply to your dental practice to get and keep more patients that I share in this strategy video.

It takes a team to run a business, while also providing excellent customer service. While everyone has different roles, no one should have the attitude of they are too good for a job.

In the video I explain the person in your office is giving the first impression in your office and how they are most likely the least trained. And I tell you the biggest red flag I have often heard in interviews that lets you know someone isn’t right for your office.

In this video, you’ll learn about:

  • Business lessons from Disney
  • The importance of a great team
  • Remembering it’s all about customer service
Please take a few minutes and watch the video above– do it for you and for your practice.
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!
I wish you nothing but success,

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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit