Branding Like Coca Cola…is that a good idea?

You don’t need to have a museum in your name to make your patients remember you

When most people think of marketing, they think of fancy logos and commercial ads. While part of that is true especially when we are discussing branding, it isn’t feasible for the average dental practice to follow this path.

I wanted to switch things up a little so instead of shooting in the studio, I am live from Atlanta in this week’s video assignment.

I am standing in front of the World Of Coca-Cola Museum in Atlanta, Georgia. If you know anything about me personally you probably know I am an avid Coke fan and collector. It goes all the way back to my childhood and feels like home to me. I really enjoyed walking about the museum and taking in Coke products from all over the world. While walking through the museum, I even saw a few collectible pieces from my own collection.

The Coca-Cola brand is one of the biggest brands in the world, their products are sold all over the globe. And with my ‘marketing hat’ always on, I was thinking about how this massive brand could compare to dentists and their practices as I toured their museum.

 

Click on the video image below to watch.

When dentists look at branding like Coke and compare themselves to the notoriety they have been able to accomplish, you might feel you have to establish this big brand, too. Thinking you need to make yourself this omnipresent force and I’ll tell you now it’s like fighting a losing battle. Don’t try to compete with those big name guys because you can’t. Direct response marketing gives you the biggest bang for your investment.

It’s almost like comparing apples to oranges. You’re playing a different game. You are better at establishing rapport with your patients, and establishing what you can do for them.

It’s more about what you can do to change lives, not just being a massive brand. Instead of focusing on having a museum with your name on it you should ask yourself what you can do for your patients’ needs. Then, promote those strengths to them; make that what you are known for. So that when they see you, they automatically know you’re the guy or gal that can solve their problems.

 

In this video, you’ll learn about:

  • Branding isn’t for everyone
  • Direct response marketing for dentists by focusing on your patients’ needs and wants
  • Promoting your strengths is the most important part
Please take a few minutes and watch the video above– do it for yourself and for your practice.