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How To Grow Your Dental Practice By Adjusting To The Shrinking Middle Class

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about why you may notice your target patient audience isn't as big as it once was. A lot of my weekly topics come up from questions or concerns I receive from dentists.  During a meeting with several dentists this week this topic came up and I felt it would be a great video topic to share with you as well.  First, let’s see if this situation applies to you. Are you a ‘middle man’ type dentist?  You don’t necessarily serve a lot of affluent high end nor the low-end type patients.  You’re just kind of in the middle and that has always seemed to work for you?  Some call this ‘bread and butter dentistry.’  You’re happy with the middle and the patients it brings you.  But…
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How To Grow Your Dental Practice By Closing The Gap Between You and Your Competitors

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how there is no room for being sloppy anymore. I have been noticing a trend that is emerging that can really be devastating to any business owner in today’s world so I felt it was necessary to share this week’s topic with you.  It may not be an entirely new occurrence but unfortunately there just isn’t space for it anymore.  I’m talking about being sloppy. We’re in the digital age, where information travels at the speed of light.  Small little errors here and there in the past might have not have been a huge deal but in today’s world, it isn’t that simple. Click on the video image below to watch. Bottom line people aren’t as forgiving as they once were.  When a potential patient…
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How To Grow Your Dental Practice By No Longer Being A Spectator In Your Own Game

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about getting off the stands and onto the field of your dental marketing. In this week’s video I’m talking about my favorite topic in the whole world and that’s dental marketing!  It’s what I do and live by.  Everything I do in my business is so I can share it with fellow dentists to help them achieve a better practice and a better life. So I wanted to let you in on some insight I have realized in my all knowledge as a marketing coach.  Marketing is not a spectator sport.   Click on the video image below to watch. To be successful in your marketing endeavors you have to really dig into it.  It’s a full contact, helmet required action.  Sitting on the sidelines being…
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How To Grow Your Dental Practice Without A Single New Patient

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about growing your dental practice without adding any new patients. This week’s video has been on my plate a lot lately.  I created a whole series revolving around this topic for my 90 day Challenge* so I really wanted to share a little snippet of it with you this week. I’m talking about growing your practice without a single new patient!  That’s right. I’m talking about increasing growth and production of your practice with only your existing patients. I felt this was an important topic to share with you because a lot of us already feel we have enough on our plates.  You may not feel you have room to add new patients into your already busy life at this point in time, so this is…
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