, Author at Dr. Ginger Bratzel

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Using The B.A.M. Project To Avoid Disaster In Your Practice

Being prepared for disaster ensures your dental practice's success. Like many of the topics I like to share with you this one came from a personal experience that is always on our minds here in Oklahoma. The place I have unapologetically decided to lay my family roots down is smack in the middle of tornado alley, and when you live in an area that has a nickname about our weather, it’s safe to say we have our fair share of storms. And while I know we aren’t the only area with crazy weather, we do know the value of being prepared. To help our kids feel more prepared and empowered during natural disasters the Red Cross recently came into our schools and presented the Pillow Case project. They gave each…

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Changing Your Mindset

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

When you change your thinking and your mindset you also change your success for the better. In order for there to be professional growth, you also need personal growth. Before you can grow your dental practice, and get more patients you have to expand your thinking. You have to rewire your head for success by changing your mindset. It’s very easy to get stuck in a rut of your internal dialogue of ‘well I’ve always done it that way, so that’s how I do it.’ We are all guilty of slipping in there. The real challenge is to get out of the rut as soon as you can. You have to step back and not allow yourself to think this way. If you expect to act or think a certain…

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Business Lessons From Disney: That’s Not My Job

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

How everyone in your practice, from top to bottom, can improve your patient's experience. When you are searching for inspiration to grow your dental practice, the obvious choice is to look at big companies who are blazing the trails to take notes from. I do this myself in growing my own business. And one of the best companies I have found to emulate is Disney. I am a big fan of the company for a lot of reasons, one of which is they are a very successful company who strives to always ‘wow’ their customers and do it with a smile. Disney is known for their ability to hire stellar employees with the ‘customer is always right mentality’ while doing it with a smile. Customer service is imprinted into every…

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Business Lesson From Disney: Etch A Sketch

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Diverting your patient's negative experience, turning it into a good one. I have been sending you lots of great business insight from Disney after my most recent visit to the park and I’m not done yet. With Disney starting from the ground up from nothing to today being one of the biggest entertainment franchises in the world, they are a great business to take examples from to help you get and keep more patients in your dental practice. I’m back in the studio this week and wanted to share another great point – their exceptional customer service and the ability to refocus the negative. While the Disneyland was completely amazing, it was also very hot, crowded, and involved a lot of waiting around. One of the crowd favorites (as well…

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