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My Boss Told Me Off

My Boss Told Me Off

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by Dr. Ginger Bratzel  [My Boss Told Me Off] One of the few jobs I’ve had in my life was working at a hardware store. I tell you this story about my days of employment because it demonstrates pretty well the difference between marketing and conversion.   So, for a short period of time between dental school graduation and taking over the practice, I worked at this local hardware store to pass the time and bring in some income. (It was more like beer money level compensation, but I digress.) Most people don’t understand graduating from dental school doesn't mean I could go out and start seeing patients right away. Even though I had a brand new diploma, the letters “D-R” in front of my name, and owned a practice…
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How Much Time and Money To Spend On Marketing

How Much Time and Money To Spend On Marketing

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by Dr. Ginger Bratzel  [How Much Time and Money On Marketing]  I was on Ross Brandon’s “Financial Flossing” podcast and he asked me some questions that I get all the time How much time and money to spend on marketing? And what should you watch out for? Here’s what we talked about… “So the question I get all the time is like, how much time should I invest in marketing? How much of the budget and your money guy? So I tell again, I said write down these two numbers, 100 and zero, because honestly, everything you do in your business from the way you open up your mouth, the way you answer the phone, you know, the impression you come that is marketing, it is something you do…
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Turning Good Karma Into Marketing To Attract Prospects

Turning Good Karma Into Marketing To Attract Prospects

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by Dr. Ginger Bratzel  [Turning Good Karma Into Marketing To Attract Prospects]  Marketing is not just one ad.  It’s a whole system with a starting intention, a strategic plan, and a series of event that leads to a desired action. For this Marketing Makeover Minute, we're going to talk about a particular marketing example from an orthodontics office that I think a lot of you with small businesses in a local community can appreciate. It starts with a good understanding of your ideal customer, where they hang out, and how to get their attention. By focusing in on that, you’re not marketing to everybody.  You really dial it down. If you have a message if you do a specific service for a certain type of person, or clientele or…
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Words That Get Your Ideal Prospects Attention

Words That Get Your Ideal Prospects Attention

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by Dr. Ginger Bratzel  [Words That Get Your Ideal Prospects Attention]  If you're doing any social media, Google Adwords, designing a website, running print ads, whatever it is...  There are some tried and true rules that really work for helping your conversion on the marketing side.  And of course, marketing is just the first step. When we do an advertisement, it's the first step in your whole marketing system from the way you answer the phone to how you process your follow-up.   All those things are part of a bigger system. That’s why we’re diving in to spend a little time on what I call “Marketing Makeover Minute” where we focus on that first little step and give you some inspiration and help you can make things happen.…
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Getting and Keeping More of Your Ideal Patients and Clients

Getting and Keeping More of Your Ideal Patients and Clients

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by Dr. Ginger Bratzel  [Getting and Keeping More of Your Ideal Patients and Clients  Make a powerful impression and set yourself apart from all your competitors. If you’re looking to get and keeper bigger clients or patients, standing out and creating a positive impression are key. That can be intimidating, expensive, and time-consuming for most businesses.  Too many business owners believe they have to look like a global brand to do that even if you’re just a local market. In reality, standing out is more about the warm feelings the client or patient experiences more than your face or logo plastered everywhere. One of the ways to do that is to create an expected surprise and we do this with a ‘shock and awe’ box. A strategic shock and…
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