Dr. Ginger Bratzel discusses the correct dental marketing strategy to catch more new dental patients.
When I’m talking about “fishing where the fish are,” what I’m talking about is about where prospective patients.
If you really want to grow your practice or if you want to do target niche marketing, you have to be where your target patients are.
You need to be in the place where they are hanging out. In real life, If you are fishing in the wrong place or with the wrong bait, you won’t catch anything.
Just like in dental marketing, even if your marketing message is perfect but you are in the wrong spot, you can’t get any patient. Your marketing will just fail each and every time.
That’s the common mistake I found out.
In dental marketing, you have to know where exactly to position yourself to be found by your ideal new patient. The “where and who” of dental marketing makes up 60% of the success of your campaign.
You have to be familiar with where they at. You have to be using the right dental marketing strategy to bring them in.
You have to know what entices your target niche, what are their specific needs or desires that they have and what benefits they really want.
You need to also say all these in patient-friendly voice and avoid dental terminology.
How about instead of using those techy phrases that they can’t understand, how about saying something like “Do you want 90% of the chewing force of a natural tooth back.” or “How would you like to say goodbye to a wobble, loose-fitting old denture”? Those are the things that patients want to hear.
You have to have the “right bait” or the right message in the right place to connect with your prospect.
Quick exercise: Have a little brainstorming session with your team to determine where this type of person may be and what they want.
Remember, increasing your new patients and growing your practice is just like fishing for that prize catch.