The effects and exposure you can get from posting video directly on your Facebook page is highly beneficial.
In this week’s video strategy I am sharing some insight into the power of video on Facebook. If you have been following me for any amount of time you know that I make a video practice growth strategy for you each week to share and I want to tell you why you should be doing the same.
Now I know my videos are done in a studio with special lighting and special music, so before you panic that isn’t what I’m asking you to do. Patients simply want answers to their questions; they aren’t looking for professional studio video.
But before I get into that, let me explain why video is so important for your practice. There are more videos viewed on Facebook than on YouTube, you know that little website devoted entirely to watching videos? Yes, I said that correctly. And with that, Facebook likes videos because their goal is to get people on Facebook and make them stay there. Which is why want users uploading and watching videos on their site.
Click on the video image below to watch.
As a dentist you getting questions all day long, so you already have the material to create the video. So all you need to do is make sure to start collecting these questions and taking a few minutes each week to record a video.
The person on the video won’t always be you, doctor. If the question pertains to insurance, have your insurance person explain the answer. If your patient’s want to know why their gums bleed, have your hygienist explain the answer. Just grab them from their workstation, in their normal work attire, find a nook in the office that is quiet and grab a smart phone with a camera. It’s that simple.
In my video, I’ll tell you the easiest way to collect these questions to ensure you always have a topic ready when it’s time to shoot video. Plus I will tell you how to get your patient’s trained on Facebook to know your weekly video Q&A is coming so they will look for it. Which in turn will get you more exposure, build excitement for your patients, while also getting interaction from your patients on your Facebook page.
In this video, you’ll learn about:
- Facebook video is more powerful than YouTube
- Getting your patients excited for your weekly video
- How easy it really can be to answer your patients’ questions on video