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Matching Your Practice To Your Patients

Matching Your Practice To Your Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Getting to know your patients inside and out to keep your practice full. If you’ve had struggles getting patients to come in, getting more case acceptance and producing more then you’re really going to want to pay attention. Oftentimes dentists go into practice with a set idea of how they want things to go: “I’m going to be open Monday through Thursday, 8 to 5pm, and here’s a list of procedures I won’t do.  Here's the list of procedure I will do.  And of course I expect to be really successful.” Then they sit back and wait for the patients to roll in. More times than not, what happens is not much at all. Because you decided all of this while overlooking one major component, your patients’ needs. Patients are…
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Lessons For Dental Practices From The Kennedy Barbershop Chain

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how to create a unique experience to draw in your target patients. I want to share an interesting business model that smart dentists like you can take a look at and adapt for use in your own practice, regardless what type of practice you have. You see, within every practice, there are untapped opportunities that are missed because most of your daily focus is on just working in the office and nowhere else. All too often in dentistry, we only look within the dental profession to see what everyone else is doing, when in fact, we should be looking at every smart business, regardless of the niche as well.   On a recent trip to Florida, I visited such a business; it was Kennedy’s Barbershop chain. Kennedy’s…
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