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Finding Thousands Of Your Ideal Patients

Blog Articles-Weekly Training, Tools, Video Resources
Find out where your ideal patient is already hanging out. Walking the floor at a recent dental convention, I was sparked with some inspiration and wanted to share my insight with you.  So we grabbed my camera and set up (right there on the meeting floor!) and hit record.  Think of it as a ‘field trip’ day. While making my way around the floor at the Hinman Dental Convention in Atlanta, GA I noticed something. Among all of the standard shiny new dental equipment for sale there were several booths for ‘non-dental’ items, like: vacation packages, hand lotion, and of all things…. jewelry.  And to beat it all, these booths were more slammed than all the others. I heard a couple of people making comments about why these’non-dental’ people would…
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Putting Yourself Where Your Target Audience Is

Putting Yourself Where Your Target Audience Is

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A business lesson from Macy's Department store to help you bring in new patients with one simple strategy. I’m always looking for business growth and marketing ideas.  ALWAYS.  And it was not an exception when I was on the floor of the Hinman Dental Meeting.  As I went up and down the aisles, I could see everyone assumed I am just another dentist looking for the next dental magic bullet.  But in reality I was looking at these businesses and how they are interact with the masses so I can bring you dental marketing tips to get more patients and increasing your production. I found the perfect example of fishing where the fish are so I decided to set up my camera right there on the spot.  And the company…
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Speaking To Get More Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the importance of speaking to patients to gain exposure and target more patients. Have you ever thought about speaking more in your community to help attract more patients to your practice? This is a great way to gain exposure and get more of your targeted patients.  We all know the benefit of speaking, but very few actually make it priority to speak regularly. Even if you have done it in the past, it needs to be part of the your regular marketing plan. There are so many different groups that you could be reaching out to, including: a.     Community Associations: Lions, Elks, Rotary, Toastmasters, etc b.     Professional Business Organizations: Scores/ Chamber of Commerce c.      Community groups/social groups, professional sororities, professional groups d.     Neighborhood associations Click on video image…
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Mobile Marketing Mistakes

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses the common mobile marketing mistakes and how to avoid them in your dental marketing. By the end of 2014, 100% of mobile phones produced will be internet capable. Implementing mobile  marketing is necessary to add to your arsenal of patient attraction tools.  Mobile gives you a way to communicate conveniently with your dental patients. The more friendly you are doing it, the more it will help them out. To be more effective, you want to be aware of the common mistakes that some businesses are committing while using mobile marketing. In this video, we cover: ·         Make it mobile optimized ·         Keep it simple ·         Don’t ignore the golden rule of marketing ·         Give a message in the right spot   Watch the video above for…
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