Writing Good Headlines

Writing Good Headlines

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The most important part of your marketing piece is the marketing headline.   What is the most important piece in your marketing?  Your Headlines! If you don’t have great headlines, your prospect will probably not even look at the rest of your marketing piece.  Then you will have no chance of getting her to come in.  All your time and effort (and money) that you put into your marketing piece will be wasted. And you will get poor results. Marketing must be an “attention grabber” from the get go.  And that weight is carried on the headline. On appearance, the headline is the biggest thing you have in your marketing piece right at the top. It must be emotional and speak directly to the heart of your audience.   What would…
Read More