The Opposite of Loving Your Practice

The Opposite of Loving Your Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The Opposite of Loving Your Practice is NOT Hate...It's Indifference   We all have the patients who love us, pay their bills on time, always smiling when they come in. They will bake us cookies at Christmas and tell everyone at work that they need to come to our office. Often times, we think that the opposite of the lovers are the haters. The people who are always complaining and constantly tell us what we are doing wrong. But that’s not true. Having haters isn’t always a bad thing. Haters give us feedback and opportunities to improve. The true opposite of the lovers are those that are ‘indifferent.’ They don’t love or hate us. They just take up space. They don’t move forward with their treatment but they just show…
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“Hearing with Your Eyes” to Improve the Patient’s Experience and Increase Case Acceptance

Blog Articles-Weekly Training
You did great in school. You have excellent skills. You have a modern, equipped office. You might have even dropped a bundle on marketing. But you still haven’t gotten the results you wanted out of your  cosmetic practice. I’ve got some good news, and some bad news. The bad news first, you’re a doctor.   By definition your only intentions are to improve people’s lives.  You’re here to help.  But that’s not what the public perceives.  Stereotypes, as much as we have worked as a professional to change them, still persist and aren’t going away any time sooner.  There’s no debating it, patients might trust us, but they don’t necessarily like us.   Reality is:  It’s better to be liked by the people who give us money than trusted any…
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People Are Looking At Your Cosmetic Practice Online Presence Like It’s A Internet Dating Site

Blog Articles-Weekly Training
We recently sold our home for a change of pace.  But we didn't go searching for a new home until the old one closed first to avoid getting stuck with 2 mortgages. We had a buffer of a few months after our house closed before we had to be out of it so we didn't end up on the street. Once the house closed, we were in full blown buyers-mode trying to find our next dream house.  And like most of you, I suspect, our first tool was the internet. I have taught my clients for years, when someone is searching for  "My Town Name" plus "Your Service/Product", they are a serious prospect and it is your opportunity to capture their attention.  So what you do to make sure you…
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Profits of Dental Services…It’s In the Marketing

Blog Articles-Weekly Training
Hello Doctor,   I’m Dr. Ginger Bratzel and for over 17 years, I have been in private practice to offer cosmetic and niche specific dental services to my patients.  But now and for the past 7+ years, I have also worked with doctors and their teams all over the country, in all aspects of healthcare services, to help them to improve their practices and provide better care for their patients as well!   I saw first hand, from own personal experience and initial struggle to be profitable.  And I continue to see in office around the country, being a great doctor with an excellent education is not enough to insure success.   The current struggle offices are facings are to create and maintain success.  Challenges we are all facing with…
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