Repetitively Spotlighting The Benefits

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the 'benefit' of repeatedly reminding your patients about the benefits of dental services in ways they will understand. People buy for many reasons.  The look at a product or service and try to decide how it’s going to make their lives better.  In any type of buying situation a customer wants to know the benefit to him.  Why should I buy this car from you? Why should I buy this new vacuum versus the other brand? This same thing applies with your dental patients, also.  They need it explained in a way that is relevant to them.  You could easily explain the feature of the procedure in ‘doctor’ terms but that doesn’t resonate to them.  But if you say, “getting this done will make your…
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Getting The Most Out Of Your Marketing Piece

Getting The Most Out Of Your Marketing Piece

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The most important part of a marketing piece and how most offices are losing their patients because of it. Whenever I bring in a new private client I believe they come into it with an idea of what we will work on but in reality there are many areas of focus.   With each client, no matter what their specific area of concern, there are three major factors we always dive into right away. Management is the first step we work on, finding strategies for time management, managing your team, and your systems.  We also look at mindset, we work on expanding your mind to bigger thinking to match the advancements you are doing in your business. While these two are very important the third element is the one that typically…
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