Lessons from Disney: Selling Bigger Ticket Items

Lessons from Disney: Selling Bigger Ticket Items

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about setting your prices based on their value and not selling yourself short.   I recently visited Disneyland and the new Star Wars: Galaxy's Edge. I want to share with you business tips from Disney that can easily be incorporated into your dental practice. When you visit Star Wars land, you can now build your own droid starting at around $100. As you keep walking back through the store, you'll notice a life-size R2D2 on display and available for purchase. Guess how much it costs?! $25,000. Would you pay that price tag to have a new remote-controlled hunk of metal? No, not you? Someone out there will pay it and it will surely become a collector's item. Click on the video image below to watch. Disney…
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Opening The Door On Some Private Client Insight

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the first priority when working with her private Mastermind members This week I wanted to do something a little different and share a little insight on what it’s like when I am working with my private clients in the Mastermind group. One of the first things we discuss is their goals, what they want to achieve in the program.  But anyone with a goal list probably knows that list could have many things on it.  So one of our first projects is prioritizing and narrowing that list down to the top 3 things we need to work on first.   Click on the video image below to watch. The reason I do this is because if you are focusing on more goals than that it…
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How To Hire Smart And Grow Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the importance of how to hire the right people that will be beneficial to your team. There are many things you can do to grow your practice, but what is often over-looked is “being dumb” by hiring smart. You might be asking yourself if you are reading this right, you are. But hear me out.  It is a common belief in masterminding that you should always be around people that are much smarter than you are. If you get to that point where you have become the smartest one in the group, regardless of how great that feels and what an accomplishment that may be, it is a sign that it’s time to change groups and move on. However, this concept doesn’t always translate to the dental…
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