Using The Element Of Surprise

Using The Element Of Surprise

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A business lesson from Coke that will help create lasting memories with your patients that will keep them coming back to you. Whenever I’m in Atlanta I always make a point to visit the World Of Coke, and since I was here for the Hinman Dental Meeting naturally I paid them another visit.  So I am continuing my ‘on the road’ momentum from my second favorite place on Earth, next to Disneyland of course. I love watching Coke’s marketing strategies.  They are very good at portraying a certain image and being very passionate about putting the ‘you’ (the customer) in their success formula.  So I have another example from them you can easily incorporate in your practice to help you get and keep more patients courtesy of Coca-Cola. I came…
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Taking Tips From McDonald’s

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A marketing strategy used by one of the biggest companies in the world, McDonalds and how you can apply it to your practice. If you’ve been following me for any amount of time, you probably know that my marketing hat is always on. So I often find examples that other smart businesses are doing that you can apply to your practice and help you attract more dental patients and keep your schedule filled. This idea came from a marketing strategy McDonald's Canada did. You can say what you will about McDonald's and their food, but I think we can all agree they are a very successful company, with a long business life, which isn’t by accident. So, a couple years ago McDonald's Canada did a social media marketing campaign asking…
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