Psychographic Data to Get More Patients

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Dr. Ginger Bratzel Shares Tips on How to Get More New Dental Patients We had a segment previously on demographics. Demographics includes age, occupation, sex, zip code and those characteristics that describe a particular group. So what kind of patient list do you need to be going after? Well, let’s dive in a lot deeper here and give you a really valuable insight on how you can get more out of your mailing list. Let’s go through and talk about what is called psychographics. Psychographics is the behavior that your consumers have. So for instance, you pull a list of people for cosmetic dentistry from age 30 to 60 and you wanted a household income of about $150 thousand dollars in certain neighborhoods. Well, that’s great, those are demographic information.…
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Demographic Data To Get More New Dental Patients

Blog Articles-Weekly Training, Video Resources
Tips on How to Get More New Dental Patients Through Demographic Data I received this question from a viewer named Kevin which says, “Dear Ginger, I just sent out a huge mailing of about 1600 postcards from my area and I didn’t get any response out of it. “What suggestions do you have?” One of the things that came to my mind and I think every viewer needs to take into account is “Who did you send it to?” And when I asked Kevin that, he said, “I send it to a list I got from a mail broker.” Definitely that can provide information and be a start. But what information are you asking them for and what are you getting? Most of the time, our marketing target lists goes…
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