What to Do When Things Go Badly in Your Dental Office

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel offers solutions for when negative things happen in the office and how to handle them so they have the slight amount of impact on your goals. Do you sometimes feel that the whole world is dumping down on you? Yeah, it’s an awful feeling but it  happens. It happens to all of us. The world is not perfect. Days are not perfect and things fall apart. Just recently, I received a question asking, “How do you keep a positive attitude when things go bad?” I wish I was a perfect human being to say that I don’t have those kinds of problems and that when things  like that happen, I just row with it. But I’m not, just like everybody else. But there are certain things that…
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Systems Build Predictable Success

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel shares insight of how to avoid ups and downs of practice growth as related to team members and turn over to create a solid foundation of practice success... regardless who is doing what within the office. Systems Build Predictable Success Success is based on system and not on team members. Don’t get me wrong, I love team member and NO ONE can be successful without their support. I’ve  discussed this before in a previous video, team members are very important for the success of your office.  But by relying on team alone for success, you are setting yourself and them up for failure. Both of you need a systems to get reliable results from your efforts. Just like when you are in the dental school, you had a schedule,…
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Planning Your Dental Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract specific patients to your dental practice.  I’ve done videos and articles in the past about this topic with general information.  I would HIGHLY RECOMMEND for you to go back to those previous posts and review any on marketing calendars, offers, patient driven marketing, and multiple means of response to get that background information. This time, I’m going to dive in and be more specific on your specific marketing calendar. There are certain patterns, certain niches and certain marketing schedules that are only applicable at defined periods during the year. USE IT OUR LOSE IT INSURANCE: So for example, at the end of the year, if you wanted to remind your patients with…
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Planning for Seasonal Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract more patients to your dental practice.  It’s never too early to plan out your marketing! I already shared with you before a video and Ezine about the benefits and advantages of having a marketing calendar. A marketing calendar is very important to keep things on track, make sure you are making time for marketing, and gives you enough time to take action. And marketing always take more time than you think so it gives yourself a check list so you don’t miss your deadlines and your marketing gets out each and every month.  So, for instance, if you are doing a marketing campaign in December, you have to plan long before December…
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