Increase Your Know-Like-Trust Factor to Attract Dental Patients

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Dr. Ginger Bratzel discusses how to attract more new dental patients by increasing your know-like-trust factor In previous articles, we already discussed many ways to get more new dental patients. And here we will elaborate more on the way to be a person that patients choose. In Robert Cialdini’s book Principles of Influence, he talked about people choose people that they know and like. So in reality, people are more likely to trust you if they know and like you. So how will patients ‘know and like you’ if they have never met you? How will dental patients know that you are a good dentist and you are worth their trust? There are things you can do to ‘virtually’ build you know-like-trust factor in your dental marketing to help them…
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