Don’t Spend Another Penny on Marketing Until You Do This

Don’t Spend Another Penny on Marketing Until You Do This

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Don't Spend Another Penny on Marketing Until You Do This]  Don’t spend another 💵  on advertising until you read this A picture is worth a thousand words, right? But not if it might be saying something you don’t want it to say! It could be disastrous. In the visual world, it’s about the RIGHT picture. So before you do your next marketing piece, stop and take a few minutes (5:27 to be exact) and make sure you’re set up from the beginning to get your best results. In this Marketing Minute quick tips, you will learn: What type of images to use in all your marketing How to test your ads BEFORE spending a single penny And the commonly used images in ads that can…
Read More
Marketing Focus To Get More Patients

Marketing Focus To Get More Patients

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Marketing Focus To Get More Patients] I was on Chick Blakeman's “GOTT (Get Off The Treadmill)” podcast and he asked me what should you focus on as far as marketing for your practice.       Listen in to the recording: Transcript of recording: 00:05 Welcome back to the Get off the treadmill podcast for practice owners and leaders where we are obsessed with how to build a successful practice and get a life too. Hi, I'm Chuck Blakeman, and we're going to dive into another topic that helps us make more money in less time. Get off the treadmill and rehumanize dentistry by giving everybody their brain back. Today I'm talking with Dr. Ginger Bratzel. She's the founder and creator of Rio Grande DATP, LLC. Ginger…
Read More
My Boss Told Me Off

My Boss Told Me Off

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [My Boss Told Me Off] One of the few jobs I’ve had in my life was working at a hardware store. I tell you this story about my days of employment because it demonstrates pretty well the difference between marketing and conversion.   So, for a short period of time between dental school graduation and taking over the practice, I worked at this local hardware store to pass the time and bring in some income. (It was more like beer money level compensation, but I digress.) Most people don’t understand graduating from dental school doesn't mean I could go out and start seeing patients right away. Even though I had a brand new diploma, the letters “D-R” in front of my name, and owned a practice…
Read More
How Much Time and Money To Spend On Marketing

How Much Time and Money To Spend On Marketing

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [How Much Time and Money On Marketing]  I was on Ross Brandon’s “Financial Flossing” podcast and he asked me some questions that I get all the time How much time and money to spend on marketing? And what should you watch out for? Here’s what we talked about… “So the question I get all the time is like, how much time should I invest in marketing? How much of the budget and your money guy? So I tell again, I said write down these two numbers, 100 and zero, because honestly, everything you do in your business from the way you open up your mouth, the way you answer the phone, you know, the impression you come that is marketing, it is something you do…
Read More