Resetting Your Focus
Dr. Ginger Bratzel talks about hitting the reset button on your patient focus. This week’s video is something that I think every dentist, no matter his or her practice type, would benefit from watching. I’m talking about reframing your focus. This not only means your focus on running a business but also your focus for your patients. I always talk about knowing your ‘who’. But if you have been in practice for a while, maybe it’s time to step back and reevaluate your ‘who’. I hear a lot about how everything seemed to change in 2008. There was a shift in the economy and the middle class is now smaller. If you are an average bread and butter dentist, your patient market has gotten much smaller. A result…