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Using The ‘Help Me’ Method

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The importance of talking to patients in their language. Do you remember a few years back when Allegra came out? After they aired their commercial, which showed people happy and dancing around a field and everybody rushed to the doctor saying they were depressed and needed Allegra. Which we all know has nothing to do with depression, but it’s for your allergies. These major drug companies were expecting patients to self-diagnose their needs and run to their doctor requesting that particular drug. Patients see the words “veneers”, “endo”, and “Cerac” in many (too many) dental office marketing on the Internet and in print. And as dentists, we are expecting patients to know what these mean to self-diagnose their dental needs before they call the office for an appointment. I blame…
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Sending The Right Message With Your Office

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Your office is sending messages to your patients (especially first timers), but is it a good one? I am always giving tips and strategies for marketing and getting more patients but this week’s I’m talking about something a little less conventional. It’s something occurring every day and its right under your nose, but it’s not really being addressed.  And it is costing you patients!!!! It’s your office. This ties into marketing in a really big way, because your office is sending out a lot of messages to your patients under the radar, but that doesn’t always mean it’s a good message. Think about your house for a second, you walk through your house countless times each day and you think it's clean.  Until you have a visitor coming.  You get…
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Knowing Your Audience

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Three tips you need to know before placing a marketing ad. When you are in any type of business, it’s important to know everything about your audience and be crystal clear who you’re trying to attract. In your case, your ‘audience’ is your dental patients, but I want to you take it a step further and know your ideal niche patient. You may think a patient is a patient and they are all one big group, but that’s hardly the case. I bet if you looked at them in detail, they could be placed into a handful of individual groups. And figuring out those categories is the first step you need to take to know your audience. Once you have your patients grouped in these categories, it acts as a…
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Making It Easy For Your Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Making it easy for your patients to find you and say 'yes!' to care. The easier you make it for patients to say yes and do their treatment, the more successful your dental practice will be. I hear a common issue from dentists, they say their new patient numbers are up but their production numbers are down and they can’t figure out ‘the disconnect’. This tells me the patients are getting overwhelmed somewhere in the process. To help you overcome this, I want you to take off your dentist goggles for a minute and put on your patient goggles. Put yourself in their shoes and run through the process of finding you, making an appointment, and visiting your office. There are a few things you can look at, and the first…
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