Finding Thousands Of Your Ideal Patients

Blog Articles-Weekly Training, Tools, Video Resources
Find out where your ideal patient is already hanging out. Walking the floor at a recent dental convention, I was sparked with some inspiration and wanted to share my insight with you.  So we grabbed my camera and set up (right there on the meeting floor!) and hit record.  Think of it as a ‘field trip’ day. While making my way around the floor at the Hinman Dental Convention in Atlanta, GA I noticed something. Among all of the standard shiny new dental equipment for sale there were several booths for ‘non-dental’ items, like: vacation packages, hand lotion, and of all things…. jewelry.  And to beat it all, these booths were more slammed than all the others. I heard a couple of people making comments about why these’non-dental’ people would…
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Putting Yourself Where Your Target Audience Is

Putting Yourself Where Your Target Audience Is

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A business lesson from Macy's Department store to help you bring in new patients with one simple strategy. I’m always looking for business growth and marketing ideas.  ALWAYS.  And it was not an exception when I was on the floor of the Hinman Dental Meeting.  As I went up and down the aisles, I could see everyone assumed I am just another dentist looking for the next dental magic bullet.  But in reality I was looking at these businesses and how they are interact with the masses so I can bring you dental marketing tips to get more patients and increasing your production. I found the perfect example of fishing where the fish are so I decided to set up my camera right there on the spot.  And the company…
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Your Next Best Customer and How To Find Them

Your Next Best Customer and How To Find Them

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Figuring out the right customers for your business and making them find you.   Do you feel like you’re constantly trying to find the right people to be your next best patient or customer?  Well, you’re in luck because that’s exactly what I want to talk to you about. I’ve made it my personal goal to empower business owners of all kinds to gain control of their business.  Which is why I want to share with you what it takes to get the right people for your specific business in the door so that you can consistently frame yourself for success. Let’s first start with the part that may be hard to swallow.  Not everyone is your customer or patient. You may live in a city with a population of…
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The Real Number One Mission In Your Business

The Real Number One Mission In Your Business

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
It doesn't matter how amazing you are at your job if your customers can't find you, you aren't getting business.   Whether you’re a dentist, mechanic, or a hairdresser the mission of your business probably isn’t what you think it is.  Your mission isn’t just about teeth, cars, or hair.  It’s so much more than that. What may surprise you even more is that no matter what your area of specialty or who you work to serve, every business shares one key mission:  to be found.  That is your true job. If nobody knows you exist then you won’t have anyone to serve.  Your number one objective should be that people know you’re there. There is a quote by a New York Times bestselling author and the creator of the…
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