Finding Balance In Your Life By Doing What You Love

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how doing more of what you love will promote growth in your dental practice.   This week’s topic came to me as I noticed a common issue I have heard from other dentists over time.  It comes from that struggle between what they want to do and what they feel they can do.  Upon further investigation we find they are strapped for time because they are doing things they don’t like to do or they shouldn’t be doing.  So in this week’s video ezine I want to help give you a little focus on how you live your life and how you run your practice. It’s those day-to-day things that come up while running a practice.  I heard ‘I hate dealing with insurance’.  While you…
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Not Using The Silver Bullet

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about ignoring the magic silver bullet, and focusing on the big picture. I get some variation of this question all the time, during live events, phone calls, and private meetings with dentists from all over, so I wanted to share it with you this week. I always get asked, ‘Ginger, what should I be doing right now?  Give me the magic bullet.’ Unfortunately, it isn’t that simple. I wish life were full of short cuts to the prize, but it doesn’t always work out that way.  Those quick, one step actions are called tactics and the problem with them is they give you a limited time frame and a limited reference point to use them for a positive results.  They are cookie cutter answers and are…
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Repetitively Spotlighting The Benefits

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the 'benefit' of repeatedly reminding your patients about the benefits of dental services in ways they will understand. People buy for many reasons.  The look at a product or service and try to decide how it’s going to make their lives better.  In any type of buying situation a customer wants to know the benefit to him.  Why should I buy this car from you? Why should I buy this new vacuum versus the other brand? This same thing applies with your dental patients, also.  They need it explained in a way that is relevant to them.  You could easily explain the feature of the procedure in ‘doctor’ terms but that doesn’t resonate to them.  But if you say, “getting this done will make your…
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Control “Freak” or Not?

Control “Freak” or Not?

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel pointed out how to properly control your dental business and grow your practice. We are in the 2nd part of our series “Six C’s of Growing Your Business” and we will be talking about “CONTROL”. As a dentist, most of us really want to control all situations especially when it comes to our practice. We want to control the outcome for our patients’ treatment and we want to, of course, control our business. But the most important thing that you must know is what to personally do yourself and what to let go of. In this video we cover the things that you should know to make sure that you get results from your practice and that it doesn’t control you: Leverage through delegation Provide resources Be…
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