by

Making It Easy For Your Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Making it easy for your patients to find you and say 'yes!' to care. The easier you make it for patients to say yes and do their treatment, the more successful your dental practice will be. I hear a common issue from dentists, they say their new patient numbers are up but their production numbers are down and they can’t figure out ‘the disconnect’. This tells me the patients are getting overwhelmed somewhere in the process. To help you overcome this, I want you to take off your dentist goggles for a minute and put on your patient goggles. Put yourself in their shoes and run through the process of finding you, making an appointment, and visiting your office. There are a few things you can look at, and the first…
Read More
by

Establishing Business Relationships

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Get more patients by building a relationship with specific local businesses. I have gotten this question several times recently so I wanted to share this dental office marketing tip with you. It’s ‘how do I get more patients from local businesses?’, namely by targeting a specific company? So I have a direct marketing strategy to share with you to make this process super easy. It’s almost cut and paste. Before you even get started, I want to be clear on the intentions. You aren’t targeting the business. You are targeting the people of the business: real human beings with real emotions and needs. It’s more like creating a relationship with the great people in that business not the business itself. It is relationship focused, not business focused. Think of this…
Read More
by

The ZMOT Concept

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
ZMOT, 'Zero Moment of Truth' and how it applies to how your dental patients decide to choose you. I am always rooting for you to get more patients and keep more patients.  So this topic comes from a concept coined by Google called ZMOT, ‘Zero Moment of Truth’: meaning the moment someone starts to consider that they even need your services or product. I’m sure you heard about the Mercedes study many, many years ago. That study found that when consumers were in making high end purchases they needed 5-8 positive points of contact before they made the decision to buy the product. For a long time Google has been on the forefront of gathering data through the internet. And they have done research on consumer purchases and how buying…
Read More
by

Increase Your Know-Like-Trust Factor to Attract Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how to attract more new dental patients by increasing your know-like-trust factor In previous articles, we already discussed many ways to get more new dental patients. And here we will elaborate more on the way to be a person that patients choose. In Robert Cialdini’s book Principles of Influence, he talked about people choose people that they know and like. So in reality, people are more likely to trust you if they know and like you. So how will patients ‘know and like you’ if they have never met you? How will dental patients know that you are a good dentist and you are worth their trust? There are things you can do to ‘virtually’ build you know-like-trust factor in your dental marketing to help them…
Read More