Matching Your Message To The Level Of Service

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the importance of congruent marketing from start to finish. There is a common topic that comes up in these weekly videos that revolves around congruence.  I’ve talked about congruent marketing quite a bit but I wanted to talk about the next step in this week’s video. I was recently on the market for a good contractor, which no one enjoys, (sorry contractors!) and after quite a bit of researching, we came across the perfect contractor.  He gave us a ton of great information that impressed us about his company.  A thing that really wowed me was they provided us a list of things to know and look out for that we could use as a checklist for quality, even if we didn’t use his company. …
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Lessons in Customer Service From Walmart for Your Dental Practice

Lessons in Customer Service From Walmart for Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Walmart? A Pioneer in Customer Service?  What?! When you think about Walmart, you don’t always think great customer service. You think low prices. Amazon is a huge competitor for Walmart. Trying to keep up a mail order system, Walmart has had to start thinking outside the box. Finding new ways to appeal to their customers and re-develop their systems. Out with old and in with the new. Walmart reset their model, started focusing on customer service and hiring new employees in key areas of their stores. Have you heard of or tried the Walmart grocery pickup service? It’s phenomenal. Makes life easier. Order your groceries online, choose a convenient appointment time for pick up and have your groceries loaded into your car without setting foot in the store. Michael is…
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Playing The Social Game To Grow Your Business

Playing The Social Game To Grow Your Business

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
One easy way you can really set yourself apart and all it takes is a smile and a handshake.   I have one simple way you can make dramatic differences in your business (and your life) that costs nothing but a smile.  If you employ this one little technique you will really differentiate yourself and your business to the next level. It’s something your mom probably pounded into your head as a child but as adults in the trenches of day-to-day life, it has slipped away from us. I’m talk about being nice and upping your social game. Now, I know you are a nice person.  I don’t need to remind you of that.  But I’m talking about body languaging and social patterns that increase connection and conversions. This is…
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Paying Attention To Customer Service Details

Paying Attention To Customer Service Details

Blog Articles-Weekly Training, Clinic Marketing, Side-Bar Video, Video Resources
No matter how large your practice grows, always treat each patient as if they are your only patient. I’m live from the Bahamas while on vacation with my family on a Disney cruise for this week’s tip.  Since I’m always looking for tips and strategies to share with you to grow your practice and get more patients, I decided to set up my camera right there on the beach and shoot you a quick video. I’m sure you know by now I am an avid Disney fan, not only because of the products and services they offer, but for their desire to provide exceptional customer service.  The boat was docked at Disney’s private island Castaway Cay, which serves as a private beach exclusive for Disney cruises. When you watch the…
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