There Is A Big Difference Between Features And Benefits

There Is A Big Difference Between Features And Benefits

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Two simple words that seem very similar but are actually very different when it comes to talking to your customers.   It’s been my experience that anytime I’ve encountered a business owner that isn’t happy with their numbers or their production; it isn’t by lack of expertise in their field.  All the dentists I’ve met are really good at dentistry.  They are skilled professionals who really know their stuff but for some reason they are having a hard time conveying it to their patients to get them in the door. It’s most likely because you haven’t explained the benefits to choosing you or your recommended services in a way they care about or understand.  So I want to give you two little words that will give your marketing message power…
Read More