Focus For Your Cosmetic Practice

Blog Articles-Weekly Training
Where should you be spending your time and attention in your dental practice that will directly control your level of results? I was recently cleaning out my personal home office, the place where I create most of my dental marketing campaigns for clients as well as myself, do my phone consultation, and plan.  I have an extensive ‘swipe file’ of marketing pieces, campaigns, ideas, and general inspiration material to give me a head start when I go to create a marketing piece for a cosmetic dentist or cosmetic surgeon.  These pieces are my originals as well as many from other niches and medias that I feel have interesting components that will work will for future campaigns. Over the years, the swipe file has grown from a single file cabinet to a bookshelf…
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Impact Of Phone Skills On Your Cosmetic Practice

Blog Articles-Weekly Training
I shake my head when I see, or rather hear, someone blow it over the phone from poor verbal skills when I am evaluating cosmetic surgery or cosmetic dentistry practice. I imagine a business owner writing a check for all his cosmetic marketing, meeting with consultants to plan it, and the hours he spends reviewing it all to get it just right.  And then at the bottom of all his advertisements, he puts his call to action with his phone number waiting for the phone to ring and the cosmetic new patient to rush in. All his efforts are shot when a new patient actually calls that number, and the team member on the other side of the phone picks it up and opens her mouth. Everything the owner worked…
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