3 Benefits of A Marketing Calendar To Grow Your Business

3 Benefits of A Marketing Calendar To Grow Your Business

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by Dr. Ginger Bratzel  [3 Benefits of A Marketing Calendar To Grow Your Business]  During the training, we covered three areas to explode your business by taking the hassle and frustration out of planning marketing.  I gave tips, strategies, and big picture thinking on why and how to use a marketing calendar. Here’s some of what we covered. Benefit #1:  taking the pressure off. It’s difficult to come up with bright ideas all the time. But with a system in place and a plan, it’s easier to implement small ideas throughout the year. Benefit #2:  pacing yourself.  No more roller coaster with busy months then a slow crash where you’re scrambling.  With a marketing calendar, you pre-emptively plan to even out the highs and lows, which creates steady momentum.…
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When New Prospects Say “NO” To The Next Step

When New Prospects Say “NO” To The Next Step

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by Dr. Ginger Bratzel  [When New Prospects Say "NO" To The Next Step]  Are you hearing “NO” and you feel like it’s because: “They can't afford it.” “It's money.” “They're insurance-driven.” “They're looking for the cheapest option.” What do you say when a new client says 'NO' to your recommendations? This one is all about overcoming objections and it’s common. We feel like when somebody says something that doesn't go that way, we need a comeback. A response.  A plan. If someone gives a negative response, what would I'd say? Watch the full video to help you to hear “YES” more often and help more new clients. Would You Like to Dive Deeper Into Getting All The Clients You Need for Your Business with an Exploratory Call with Me?…
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When New Clients Don’t Solve The Problem

When New Clients Don’t Solve The Problem

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by Dr. Ginger Bratzel  [When New Clients Doesn’t Solve The Problem]  This question came to me from the ole email bag: “Hey, Ginger, I think I need more clients. What should I do? And how do I get them?” Well, that seems like a simple question. But that's a complex answer. But the truth is, it does depend. While it feels like a knee jerk solution to think you need more clients. In some cases, that's true. You do need a certain amount of people coming in to feed your business, because you have an attrition rate with people move away, losing customers, or they just kind of age out or finish out with your services, and they don't need you anymore. Therefore, you need a certain flow to…
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How Much Information Does Your Prospect Need Before Saying YES

How Much Information Does Your Prospect Need Before Saying YES

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by Dr. Ginger Bratzel  [How Much Information Does Your Prospect Need Before Saying YES]  I'm answering questions that came from our loyal watchers and I'm covering... "How much information should you give prospects to get them to the point where they want to say “YES” to working with you as a client, customer, or patient?"   That’s tricky. Because too little and you don’t even get them to the point where they would consider it because they don’t understand how it will change their lives and business. And too much and they don’t become overwhelmed.  And when people are overwhelmed, they choose nothing. As with the case of Goldilocks, it has to be ‘just right.’  What does that mean?  Well, that point is different for each person and each…
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