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Fixer-Upper Dental Practice Horror Stories

Fixer-Upper Dental Practice Horror Stories

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Fixer-Upper Dental Practice Horror Stories]  I got asked this week a question about my early entry into my practice. And so if you don't know my story, I bought a failing practice in my hometown with every intention of fixing it up. I knew that going in I knew had some issues.  But some of the issues were so ridiculous that they're almost humorous to talk about now. Everything in the office was still on paper:  paper charts, paper schedules, paper Ledgers. When I was looking at the schedule, blocking it for productivity, I noticed 2 pm to 4 pm was marked out every day in Sharpie.  You couldn't even write somebody. “What is this?” And they said, “Oh, that's happy hour.” If you don't…
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Turning Good Karma Into Marketing To Attract Prospects

Turning Good Karma Into Marketing To Attract Prospects

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Turning Good Karma Into Marketing To Attract Prospects]  Marketing is not just one ad.  It’s a whole system with a starting intention, a strategic plan, and a series of event that leads to a desired action. For this Marketing Makeover Minute, we're going to talk about a particular marketing example from an orthodontics office that I think a lot of you with small businesses in a local community can appreciate. It starts with a good understanding of your ideal customer, where they hang out, and how to get their attention. By focusing in on that, you’re not marketing to everybody.  You really dial it down. If you have a message if you do a specific service for a certain type of person, or clientele or…
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Words That Get Your Ideal Prospects Attention

Words That Get Your Ideal Prospects Attention

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Words That Get Your Ideal Prospects Attention]  If you're doing any social media, Google Adwords, designing a website, running print ads, whatever it is...  There are some tried and true rules that really work for helping your conversion on the marketing side.  And of course, marketing is just the first step. When we do an advertisement, it's the first step in your whole marketing system from the way you answer the phone to how you process your follow-up.   All those things are part of a bigger system. That’s why we’re diving in to spend a little time on what I call “Marketing Makeover Minute” where we focus on that first little step and give you some inspiration and help you can make things happen.…
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Getting and Keeping More of Your Ideal Patients and Clients

Getting and Keeping More of Your Ideal Patients and Clients

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Getting and Keeping More of Your Ideal Patients and Clients  Make a powerful impression and set yourself apart from all your competitors. If you’re looking to get and keeper bigger clients or patients, standing out and creating a positive impression are key. That can be intimidating, expensive, and time-consuming for most businesses.  Too many business owners believe they have to look like a global brand to do that even if you’re just a local market. In reality, standing out is more about the warm feelings the client or patient experiences more than your face or logo plastered everywhere. One of the ways to do that is to create an expected surprise and we do this with a ‘shock and awe’ box. A strategic shock and…
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