How To Use Clarity In The Offer To Attract Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about The Offer, something that can be used to attract more dental patients for your practice.   We have talked about how all marketing pieces have an offer to pull patients in, and also the importance of thinking about what’s in it for the patient.  I’ve seen all kinds of offers come across my desk, and I have to commend people who even make an offer because so few actually do.  Almost all of the time, the offer lacks clarity.  It’s just a ‘something’, when it needs to be concise and clear to appeal to your ideal, targeted patients for that marketing piece.  Who is your ideal patient and why would they be interested in your services?  Why do they need you in the first place? …
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How To Grow Your Dental Practice With Fresh Eyes

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Bratzel talks about the importance of looking at the situation with fresh eyes. Too often, you’re so busy in a situation that it’s hard to evaluate it. When we work with one of our clients, we’ll pull the facts out and put it in front of us so that we can look at it from all sides. They are only looking at the situation from one dimension, their direct view. We will walk all the way around the problem and even get on top of the problem to see what it looks like. We literally take the problem out of their heads so that we can look at it at 360 degrees, to help us get fresh eyes for the situation.  When working with new clients, the first thing we ask them, as…
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