The Real Number One Mission In Your Business
It doesn't matter how amazing you are at your job if your customers can't find you, you aren't getting business. Whether you’re a dentist, mechanic, or a hairdresser the mission of your business probably isn’t what you think it is. Your mission isn’t just about teeth, cars, or hair. It’s so much more than that. What may surprise you even more is that no matter what your area of specialty or who you work to serve, every business shares one key mission: to be found. That is your true job. If nobody knows you exist then you won’t have anyone to serve. Your number one objective should be that people know you’re there. There is a quote by a New York Times bestselling author and the creator of the…