Knowing When To Market Broad or Narrow

Knowing When To Market Broad or Narrow

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The best way to market both broad and narrow, and how to succeed at both - at the same time. When you are creating a marketing piece do you often wonder if you should be marketing to everyone or zoom on one group?  If so, you’re not alone.  I get this question often. Dentists from all over typically have a hard time determining if they should be marketing very specifically or very broad and general.  And the answer is actually yes to both. Each has its benefits and neither market should be left out.  There is always room for both things in the right situation.  But like anything else before you start any marketing piece, your very first step should always be to think about your intention.  What are you…
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