Grow Your Practice By Serving The Underserved
There are masses of markets that no one is catering to right now. You are missing your big opportunity to thrive by not focusing on them. Does it feel sometimes like the only way to grow your practice is by focused on landing bigger restorative cases or attracting more affluent patients? Let me share some insight on how you can be profitable by serving a different clientele. Bigger cases are like the Moby Dick of dentistry. They are fewer and far between, especially right now. Dentistry is a very competitive field. And landing one big case (or two) each month isn’t going to solve all your problems in your dental practice. There are patients everywhere who need your services. There are people out there who want to give you…