Being Authentic In Your Dental Marketing
Dr. Ginger Bratzel talks about being authentic and real to get more patients. “Faking it until you make it” is something that you might hear all the time in business and in your career, but is the right thing to do? That’s not always the best advice. “To fake it” is being inauthentic to who you are and that repels patients, not attracts them. Something fake can never be real. Genuine care is something that we want to give patients, so we need to be authentic. You can relate to people better if you are being your true self. There is only one you, so be unique and honor that. Being inauthentic is really easy to spot through and turn patients away at the subconscious level. So if you want…