Each office is unique for so many reasons, so your offer should be too.
Many of these video strategies I share weekly come from common questions and concerns I get from dentists all across the country. In talking with dentists during trainings events, private calls, or from my students in the Mastermind group I collect all these common questions and answer them here for you, as well.
This question I have heard countless times:
“What’s the best offer to get the most new patients? What should I be offering?”
Everyone wants that ONE THING!
They want to know if they should offer free whitening, a free exam, or something for Invisalign? Well the shortest answer is “I don’t know”.
Because, I can’t answer that question without data. Each office is unique. Every office is different by location, patient pool, and the practice itself. So, there is no cookie cutter answer.
Click on the video image below to watch.
And without that insight into what the needs of your specific patients are, no one can really know what the best offer for your practice is. The best offer for Office A could fail terribly for Office B because they are can vary so much.
What I do with my private Mastermind group is walk them through the process of easily collecting that data for themselves. You can do this by polling or surveying patients and prospects, both officially and unofficially. Ask them in person or get insight from online forums to find out what their pain points are and address them in your offer.
This way you are collecting the data straight from your patients in their own words, which is very critical in this stage.
Patients want someone that can solve their problems and if you figure out how to do that for them you will have no trouble getting them into your office. Because once you have the intel and know what they want it’s easy to come up with the best offer for them, it isn’t a hard question anymore.
In this video, you’ll learn about:
- The best offer for your practice
- The importance of collecting data
- Solving your patient’s problems to keep your office full