Dr. Ginger Bratzel talks about hitting the reset button on your patient focus.
This week’s video is something that I think every dentist, no matter his or her practice type, would benefit from watching. I’m talking about reframing your focus. This not only means your focus in running a business, but also your focus for your patients.
I always talk about knowing your ‘who’. But if you have been in practice for a while, maybe it’s time to step back and reevaluate your ‘who’. I hear a lot about how everything seemed to change in 2008. There was a shift in the economy and the middle class is now smaller. If you are an average bread and butter dentist, your patient market has gotten much smaller. A result of that means your market has become more competitive. Even though that is what is happening, I want you to shape your practice to avoid that competition.
Click on the video image below to watch.
By stepping back and refocusing on your ideal patient, finding out what they need from you to become their ideal dentist, you can create sustainable long time growth.
Watch this video I made for you to see how to become your ideal patient’s hero.
- How to remove yourself from the competitive market
- The importance of refocusing your ‘who’
- The smaller middle class doesn’t mean less patients