Dr. Ginger Bratzel talks about why you may notice your target patient audience isn’t as big as it once was.
A lot of my weekly topics come up from questions or concerns I receive from dentists. During a meeting with several dentists this week this topic came up and I felt it would be a great video topic to share with you as well. First, let’s see if this situation applies to you.
Are you a ‘middle man’ type dentist? You don’t necessarily serve a lot of affluent high end nor the low-end type patients. You’re just kind of in the middle and that has always seemed to work for you? Some call this ‘bread and butter dentistry.’ You’re happy with the middle and the patients it brings you. But lately you feel your market is shrinking?
Click on the video image below to watch.
Well if you’re feeling this way, I want you to know you’re not alone. But this isn’t just specific to the dental community, it’s occurring all across the country. The middle class in general isn’t what it used to be. As we are gradually shifting from the recent recession the population seems to be either moving towards the lower class or to the higher class.
- How the shifting economy is effecting your dental practice
- You’re not the only one feeling you’re market is shrinking
- How to adjust your dental practice to withstand the economic changes