No matter what type of marketing you do: Internet, direct mail, or even social media, there are several key components that need to be included in each and every advertisement to give you the maximum response.
Companies like Coca Cola and Apple ignore this because they ‘break the rules’ and pay the price with billions in dollars in advertising budgets to create brand marketing.
Small businesses can’t afford to do this so we need to work smarter, not harder and get more results with less money.
This is a 4 part series on identifying what you need in your dental practice marketing to compete with the likes of Coke and Apple. By knowing what you need to do and adding that to your current marketing, you will take poor performing marketing and change them to winners if you include all the ingredients for success.
The first video covers the power of the Headline and what criteria you need to meet to get more patients to see your marketing, connect with your message, and have them come in.