The 2nd video cover the power of identifying the problems and desires patients have and taking that emotions to turn it into action by calling or coming to your office.
Patients don’t come to the dentist just because you are a dentist. They come to you because they want you to help them.
They have something that is bothering them, a future problem they want to prevent, or a service they are electing to have performed.
No matter what type of marketing you do: Internet, direct mail, or even social media, there are several key components that need to be included in each and every advertisement to give you the maximum response.
Companies like Coca Cola and Apple ignore this because they ‘break the rules’ and pay the price with billions in dollars in advertising budgets to create brand marketing.
Small businesses can’t afford to do this so we need to work smarter, not harder and get more results with less money.
This is a 4 part series on identifying what you need in your dental practice marketing to compete with the likes of Coke and Apple. By knowing what you need to do and adding that to your current marketing, you will take poor performing marketing and change them to winners if you include all the ingredients for success.