Generic marketing isn’t successful because it doesn’t talk to anyone specifically.
A common problem I see when practices are trying to grow but are falling short is because they are using very generalized marketing. So I wanted to share a tip with you that will help you attract more niche specific patients, easily and effectively. This marketing strategy will help you easily get more dental patients and fill your schedule.
Generic marketing (or as I like to call it vanilla marketing) isn’t very effective because you aren’t speaking to any one group of people in particular. It’s a shotgun approach without a lot of accuracy.
Here’s a great example from a client. In my client’s area they have a growing Asian community that they have been marketing to because they really want to tap into that community. But they were disconnecting somewhere in the process because they had no results from all their efforts.
So we went through and looked at the entire marketing campaign together that they were sending out when I quickly discovered the problem.
Click on the video image below to watch.
At the end of the video I give you resource to take niche marketing to the next level. It is a training program that will break this entire process down and walk you through, step-by-step. So you don’t want to miss that!
In this video, you’ll learn about:
- Avoiding vanilla marketing
- How to speak directly to your ideal patient
- Niche marketing made simple