Dr. Ginger Bratzel talks about how to create different levels of service that will appeal to potential patients.
To be successful in business, not just in dentistry, it is important that you are setting yourself apart from the competition. You can do this by creating your own, unique position and standing out in the competitive marketplace by creating signature, customer service levels. Within in this article, I’m going to share some real businesses and examples for you to model for your own dental practice.I’ve spotlighted other businesses in the past, but now I want to focus on what the Whole Foods grocery chain does and what that means to your dental practice.
What is the Whole Foods Chain? What do they sell?
Whole Foods sells food; therefore they have a very tight margin in a very competitive industry.
Click on the video image below to watch.
How they set themselves apart is in the experience.
They have many of the same brands you can find somewhere else, and for cheaper, BUT they bring customers in by providing them with things that no one else can.
Their service departments like the bakery, deli, produce, floral and meat departments provide the staples, but they really concentrate on giving you unique items of a higher quality. They use pure ingredients and that comes through in the taste of their food.
They also have a large health product area to attract people for healthy living so their food items match that mentality.
On my latest visit, I saw something else that makes them unique. They are like no other grocery store and set themselves apart even with their restrooms. There was an elegant, silver-framed plaque on the counter that announced their concierge services. This is another up-sell opportunity to provide a service for those who are in need of assistance with shopping during special events and planning for business events, or even your weekly grocery list when you are short on time.
They saw a need and frustration and they filled it. I have a friend and business colleague in the travel industry that uses this level of services as a differentiating factor to position her business. She operates in the competitive Disney travel world. People can go online and do this themselves, but she provides all the concierge services at no added cost as her unique selling proposition and has been very successful at it.
So it’s time for you to step outside the box and find out what makes your practice stand apart from the rest.
In this video, you’ll learn about:
- Different service levels
- Branding
- Competitive edge
Watch the video for the full details on how Creating Customer Service Levels for Dental Patients can help you build your practice, grow your practice and attract new patients.
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at Results@GingerBratzel.com to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!
I wish you nothing but success,
Ginger
If you want more information about the power of webinars and how to get started in your practice, please make plans to join me at my live event, this September 27, 28 and 29 in Dallas TX at the Prosper In Your Practice Training Event where I am going to cover the authentic formula to attract more patients, build sustainable growth, and create a meaningful practice and lifestyle. You can get full details about the event or to register at ProsperInYourPractice.com.
Can’t wait to see you in September at Prosper In Your Practice,
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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit www.GingerBratzel.com.