Creating your marketing calendar for this year

Creating your marketing calendar for this year

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
You have to let patients know you exist and you can't do that without a solid marketing plan.   Marketing puts your practice over the top when you have the quality and customer service that patients appreciate. It can be overwhelming if you don't plan it out in advance, therefore today we are going to talk about planning your calendar and ideas to inspire you. Your goal is marketing that works and that moves people forward. When you’re planning your marketing calendar, you want to look forward in 6 month chunks. Then, break it down month by month. January is the start of a new year, February is Valentine’s, March is St. Patty’s Day...you get the idea. Think about how can you tie into something each month that is relevant…
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Fear of Failure is Stopping Your Practice Growth

Fear of Failure is Stopping Your Practice Growth

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Facing Failure In Success Path   We are doing something a little different this week.  I've got a dental trivia question for you plus we are going to dig deep on the benefits of failure, how to welcome it, and how to move on to bigger things. Click on the video image below to watch.  The biggest obstacle in most dental practices is us, the owner. We would like things to change but we are worried about what could happen. What happens if patients leave? Will it make things worse with the dental team? Will it mean more work for me? How much will it cost? And faced with more questions than answers, we shut down and do nothing most of the time. But failing is not a negative…
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Getting more treatment plans done

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
There is a fine line between informing and pushing patients over the edge when it comes to discussing their dental treatment plan.     We’re talking about one of the hottest topics today…What do you do with all those unfinished treatment plans?! Every dentist has tons of charts with necessary, unfinished treatment plans. How do you go from a long list of treatment to a happy smiling patient? It's about the psychology of how to frame this so the patient can process it to move towards that "YES". It’s important to think about the WHOLE process, not a simple quick fix. Today, I want to talk about an example from one of my clients. When we met, I had them bring all of their marketing materials. Looking through everything, I…
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3 things that have to happen on the initial phone call

3 things that have to happen on the initial phone call

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The first phone call is soooooo important (I wish I could put a few more 'oooooo' behind that.) But 90% of businesses BOMB in this area.     What would happen if you nailed it? How many more new patients would you get? How many existing patients would keep coming back if you know it out of the park?  Most businesses rush that first phone call or put someone on the phone who isn’t well trained which is a critical area.  When it comes to answering the phone, you’ve got to have your best people answering the phones. You want it to be someone who listens, vocalizes and has excellent communication skills. Click on the video image below to watch.  There are 3 things that have to happen on…
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