Paying It Forward

Paying It Forward

Blog Articles-Weekly Training, Clinic Marketing, Video Resources
The power of paying it forward to others in need and how it can not only benefit you, but also your dental practice. I’m a big believer in you get what you send out.  Which is why I believe paying it forward is very important, not only for the act it’s self but to your wallet, as well.  It impacts far beyond the one person or group you are helping.  It’s like throwing a rock in a still lake as the ripples spread and grow. While this is something I’ve always believed to be true, I recently met someone who really inspired me.  They do it in such a genuine unique way I had to share it with you.  And what better way to illustrate something than by sharing a…
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Knowing The True Importance Of An Upsell

Knowing The True Importance Of An Upsell

Blog Articles-Weekly Training, Clinic Marketing, Side-Bar Video, Video Resources
The true value of an upsell isn't always about money. This video strategy is coming to you from the Bahamas, where I am continuing my business lessons from our Disney cruise.  Now if you’ve ever done some type of Disney vacation, you know it isn’t cheap.  There are other theme parks and cruises that are probably more cost efficient.  But what you’re really paying for with Disney is the experience and the memories.  It’s an investment for happiness. They are able to do this because they are really good at putting things in a currency that is important to the customer and that currency is not the dollar.  At every chance there is an opportunity to upsell.  We were on a cruise, we have already paid for our trip, but…
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