When you should be marketing your business, and the answer might surprise you. I am often asked when you should be marketing in your business. People usually come to me with this question when business is down and they need to spike their numbers immediately. So, when should you be … [Read More...]
What business are you really in because it isn't what you think. What business are you really in? Are you a plumber, a hairdresser, a dentist, a lawyer? I want to challenge your thinking with what you think your job really is and I hope to give you a new perspective for what you … [Read More...]
One easy way you can really set yourself apart and all it takes is a smile and a handshake. I have one simple way you can make dramatic differences in your business (and your life) that costs nothing but a smile. If you employ this one little technique you will really … [Read More...]
It doesn't matter how amazing you are at your job if your customers can't find you, you aren't getting business. Whether you’re a dentist, mechanic, or a hairdresser the mission of your business probably isn’t what you think it is. Your mission isn’t just about teeth, cars, … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.