When you’re building a business or career, there are certain things that stand out. This one work key trait will determine how successful you will be. According to a national survey, many Fortune 500 companies agreed that the ability to prioritize is number one thing they look for when … [Read More...]
Testing new concepts on a small scale saves you time and frustration Are Let’s talk about the benefit of test runs and trying things out before implementing new systems. I want to share a real test case outside of dentistry…McDonald’s. McDonald’s is a corporate icon not just in the … [Read More...]
Improving your practice's case acceptance without spending anymore money Are your patients not committing to treatment after you’ve discussed things? Case acceptance is something I get asked about often. Sure, patients are more hesitant to spend money, or they just aren’t like they … [Read More...]
Where to FOCUS your attention to create dental practice growth? What’s the power in the big 3? Out of the things you do, what few procedures bring in most of your revenue? I want to share a business lesson from McDonald’s. The McDonald’s brothers had several restaurants … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.