One type of marketing your customers will never grow tired of because it is always fresh and new. There is so much you can say about marketing and its purpose. But one thing never changes and that’s the primary reason you’re doing it. It’s to get your business out there and … [Read More...]
Ads and campaigns are not one in the same, which one should you be focusing on? There are two marketing terms that I often hear used interchangeably, that in reality, they mean very different things. And that confusion leads to getting poor results because you’re not clear on the … [Read More...]
Figuring out how to budget your marketing expenses, including how often and how much. How much money should I allow in my budget for marketing? I bet almost any business owner has asked themselves that question at some point, and for many you’re constantly pondering on it. When … [Read More...]
While many things in our world are becoming instant, marketing is not one of them. We live in an instant gratification world. You can get a package delivered within a day from Amazon, or you can get dinner in two minutes through a drive thru. It’s a lifestyle we are all getting … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.