Only talking to your patients two times a year isn't enough anymore. If you are a dentist who has been running their own practice for any amount of time then I know you have invested a lot to get where you are today. You’ve invested countless time and money, not only in … [Read More...]
Getting to know your patients inside and out to keep your practice full. If you’ve had struggles getting patients to come in, getting more case acceptance and producing more then you’re really going to want to pay attention. Oftentimes dentists go into practice with a set idea … [Read More...]
The best way to market both broad and narrow, and how to succeed at both - at the same time. When you are creating a marketing piece do you often wonder if you should be marketing to everyone or zoom on one group? If so, you’re not alone. I get this question often. Dentists from … [Read More...]
Each office is unique for so many reasons, so your offer should be too. Many of these video strategies I share weekly come from common questions and concerns I get from dentists all across the country. In talking with dentists during trainings events, private calls, or from my … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing , provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.