A business lesson from Tesla Motors and how you can directly apply it to your practice. I enjoy mixing it up a little once in awhile so today I’m coming to you live on location from the Chicago Midwinter Dental Convention in this week’s video strategy, where I am … [Read More...]
Dr. Ginger Bratzel talks about how implementing videos into your marketing can be a real boost to increase patients and grow your practice. Video marketing is a great way to have one-on-one conversation with a lot of people at the same time. Not many businesses, and even fewer dentists, … [Read More...]
Dr. Ginger Bratzel talks about customizing your Facebook ads to reach out to more of your ideal patients. Facebook has increasingly became a great place for advertising your practice, but not many dentists know how to utilize those ads in the way I talk about in this week’s … [Read More...]
Facebook is the cheapest and easiest place you can get exposure for your practice right now. I have been doing a lot of trainings, courses, and even events solely focusing on Facebook lately. And out of those trainings, I feel this topic is probably the easiest place to start, … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.