Does your hygiene schedule look like Swiss Cheese? Here are 3 easy steps you can use to evaluate this. What do I mean by Swiss cheese? A holey schedule – lots of cancellations, no-shows, broken appointments. While even a healthy hygiene department will have periodic openings, this … [Read More...]
Building the right group to support your dental practice is critical. Who do you employ? What do you call your employees? I want to challenge you think of your employees in a new way. The IRS calls them employees. However, no one really likes that term. They are so much more than … [Read More...]
Figuring out the right customers for your business and making them find you. Do you feel like you’re constantly trying to find the right people to be your next best patient or customer? Well, you’re in luck because that’s exactly what I want to talk to you about. I’ve made it my … [Read More...]
Walmart? A Pioneer in Customer Service? What?! When you think about Walmart, you don’t always think great customer service. You think low prices. Amazon is a huge competitor for Walmart. Trying to keep up a mail order system, Walmart has had to start thinking outside the box. Finding new ways … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.